Google Stock Price (GOOGL)

About Google

Google LLC is an American multinational tech company specialising in artificial intelligence, online advertising, computer software and – most famously – search engine technology. According to Forbes 2023 Global 2000 rankings, Alphabet (Google's parent company) is the world's seventh largest company and is 45th in the Forbes 2023 Net Zero Leaders rankings.

Now a household name, Google was founded in 1998. Stanford students Larry Page and Sergey Brin dedicated two years to developing a pioneering search engine that rapidly became a key part of 21st century history.

From humble beginnings in a Menlo Park garage in California, Google's net worth is now over $1,600 billion. The company headquarters for Google (and Alphabet Inc) can be found in 'The Googleplex' in Silicon Valley, California.

Google held its IPO on 19 August 2004. The company went public at $85, sold 22.5 million shares and raised $1.9 billion. Alphabet (Google's parent company) reported net profits of $1.44 per share between April and June 2023 with steady growth predicted to continue as AI adoption rises.

What affects Google stock prices?

Like other forms of trading, Google's share prices fluctuate. A thorough grasp of what drives Google's stock prices will ensure you enter and exit trades with confidence. Aside from fundamental factors, external influences can impact Google stock prices. Some to keep a watch on include:

• Financial performance: Like any other company, Google's share price today is dictated by its revenue and income. Stock prices are especially susceptible to change around key quarterly periods when the financial reports are published.
• Competition: Google has long remained one of the biggest tech companies in the world. But with AI companies catching up, fierce competition could cause Google stock prices to dip.
• News: Events and developments in the tech-sphere can affect investor sentiment. This directly impacts Google's share price. New regulations regarding the use of AI or personal data could cause Google's share prices to dip.
• Brand recognition: The price of Google shares relies heavily on brand recognition. As competition heats up, the brand recognition of Google – or any lessening of it – will impact its stock price.
• Company activities: Internal politics can cause stock prices to soar or plummet. Everything from the approval and/or launch of a new product to a sudden change in leadership can cause stock price swings.

How to invest in Google stocks?

There isn't a one-size-fits-all approach to investing in Google. You're free to choose whichever method works best with your wider trading strategy.

The most straightforward way to invest in Google is to buy Google stock directly. Adding Google stocks to your portfolio lets you reap the rewards of strong performance without any fixed timescales to worry about. Simply buy or sell when you spot an opportunity. Be that after days, months or years.

Trading Google stock

If you don't fancy buying shares in Google, you can use financial derivatives instead. Derivatives like contracts for difference (CFDs) allow you to speculate on Google's stock price movements without owning the underlying asset.

Unlike stocks that only yield profits if the stock value increases, derivatives allow you to trade the market in either direction. You can also use leverage to open a big position with a small deposit. It's not without risk though – leverage can magnify both your profits and losses.

Brush up on your derivative knowledge before you start Google trading using our expert guides:
CFD trading guide
Leverage trading guide

Is trading Google stock right for me?

Pros of trading Google stocks

Google stocks are popular with new and experienced traders alike. Here's why:

• Volatility: Although volatility might sound negative, Google share prices are constantly on the move. These price movements create trading opportunities for smart traders.
• No need to wait for bull conditions: As financial derivatives allow you to speculate on price movements, you don't need to wait until the market is trending upwards.
• Leverage is available: Increase your exposure using leverage of up to 1:5. By unlocking larger position sizes with smaller deposits upfront, you'll free up capital for other exciting opportunities.
• News coverage: Unlike some smaller company stocks, Google's performance is newsworthy. This means you'll be less likely to miss any developments that could affect your trade.

Cons of trading Google stock

It's not all sunshine and rainbows when you choose to trade Google stock. Some downsides to investing in Google include:

• It can be risky: Using leverage to execute trades can lead to greater losses as well as profits. If you're going down this route, it's crucial you've assessed your risk appetite and have put risk-management tools in place. You need to do this before you enter a position.
• Volatility: Google is one of the world's biggest companies. But that doesn't mean it's stable. Although doing thorough fundamental and technical analysis will help protect your capital, external factors that can impact the share price can be difficult to predict.
• Diversification: Don't keep all your eggs in one basket. Individual stocks are an important part of any savvy trader's strategy, but diversifying your portfolio is the way to go. The best investment portfolios include a mix of large and small-cap stocks alongside other asset classes.

How to start trading Google stock with Tradu

1. Open a trading account today: All you need to do is provide us with basic details and we can get you up and running in minutes.
2. Decide your strategy: Pick your Google trading strategy based on your goals, risk tolerance and capital.
3. Study the market: Watch our live price charts like a hawk. Using historical data and innovative tools, you can study the market and cherry-pick the best opportunities.
4. Execute a trade: Once you've spotted an opportunity and selected your strategy, it's showtime! Enter your position and keep watching our price charts to find your exit point.
5. Make the most of our experts: We're here to help. Reach out to our customer support team for help 24/5 or head to our learning resources hub to boost your trading skills.
6. Diversify your portfolio: Hedge against risk and add different markets and asset classes to your portfolio.